A global campaign developed to position DAZN as the Home of Football, celebrating the breadth of football available on the platform. The central visual device was the distinctive DAZN yellow frame, creating a strong and recognisable connection between the brand and the football content.
I was responsible for the ideation and execution of the key art across multiple competitions and markets, developing a large-scale suite of digital assets for social, CRM and platform. The yellow frame became a flexible visual system, allowing each competition to have its own identity while maintaining a consistent and recognisable DAZN look across the campaign.
